Market Guide for Augmented Reality

Key Findings

AR is not a strategy within itself. It is a set of technologies used to augment the user’s world view with contextual, relevant and actionable information.

The AR solution provider market is nascent and highly fragmented due to a quickly changing technology landscape and immature devices and software platforms.

A nascent market (for both solutions and hardware) has led to AR applications that do not provide a compelling or engaging experience for the user.