Today’s consumers have it made. Mobile devices have been deeply integrated into the shopping process, giving shoppers more control over when and where they shop. Infact, Demandware predicts that smartphones will drive more shopping traffic than computers by the end of 2015, and as of Q1 2015, 36% of all UK traffic is already attributed to phones.1 There are endless ways to quickly find items they want and easily search for the lowest price.
This is not an emerging behavioural shift that retailers should simply start to notice. They must be ready to respond to consumers who expect a seamless experience between devices and channels when they are shopping and ready to buy.