I’m hearing a lot about agile marketing. What the FAQ is the hype about?
Agile marketing is a way of managing marketing teams that promises improved speed to market, increased flexibility, and better results. Throw in continuous improvement and a focus on the customer, and this is the promise of agile marketing, done well.
But… what is agile marketing exactly?
In agile marketing, small teams work over short periods to complete highly defined projects and measure their impact, with the aim of continuously improving results over time. Agile marketing is about focusing on the customer, and responding to change based on tests and data, rather than executing a predetermined plan. New requests for work generally go on the team’s backlog and high-value work is prioritized.